![]() As a result, he has been able to see the industry from a fresh perspective, and approach his work from a different angle. In part, the reason they are successful is because the CEO/Founder is not from a traditional finance background. ![]() We have a client, whose company is successful in its particular niche in the financial markets. Who can tell you about your known unknowns? The things we pretend not to know about, even though they form the background of our public values, and may therefore have a significant role to play in the strategic planning of our businesses. ![]() There are even unknown knowns the disavowed beliefs, suppositions and habits of people and different global cultures perhaps.Perhaps industry disruptors sneaking up on you because you’ve been keeping too much of a focus on known competitors and industry leaders. Unknown unknowns are risks that you have no idea even exist.To clarify, as you might expect, known unknowns refer to risks you are aware of.However, known knowns, known unknowns, and unknown unknowns are the reason that all of us need a little outside advice every now and again, including businesses and their leaders. It’s a concept first noted by psychologists in the ’50s, commonly used inside NASA, and made famous by United States Secretary of Defence, Donald Rumsfeld regarding the Iraq war.
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